ePositioning strategic
EPositioning rooted to the concept of how we position ourselves (institutions) in the Internet world. Michael Porter said that in marketing, positioning corenya strategy is to position a unique and valuable to customers. Hermawan Kartajaya positioning is considered a starting point and a strategy for the formulation process differentiation. Prof. Kim will assume that positioninglah show that we have in the ocean blue (ocean blue) or the ocean red (red ocean). We can see that Detik.Com positioned itself as the fastest news source Indonesia. As the Google.com search engine and it terakurat in the world. Positioning IlmuKomputer.Com I directed it to reference it in Indonesia. I do not build and IlmuKomputer.Com position IT as a source of news, because the ocean is red;) already have a strong detikinet.com there, for example, and so on. Cosa Aranda position as a blog site to learn adsense and container business on the internet. My brother in high school classrooms TN, Anjar Priandoyo positioned as a place to blog discussions IT audit issues. PRIYADI with the strength of the content is unique, and mencerahkan presented with a language that is easy to make that position to become popular own blog. And do not forget how Planet Terasi also successfully positioned itself as the IT blog Aggregator be the most at this time;)
Positioning this ditancapkan to the user in mind the form of slogans, the focus of the content and cargo. Positioning is determined from the results of research to users. Research and marketing intelligence that should be directed to the formation of a unique positioning, dipersepsi positively by users, the benefits of a competitive and sustainable development of the appropriate market. Do you find where your positioning? Better set before regretted terlanjur into a bloody red ocean-blood:)
eUniqueness
eUniqueness means that we are unique in the virtual world, starting from this domain name, site design, icon, logo, slogan, and unique features that can not be obtained elsewhere. eUniqueness often as I call it the tip of the spear and setombak-tombaknya branding;) ePositioning and ePromotion will very easily and quickly be done if we have eUniqueness. EUniqueness Google search engine because of a simple design, have unique features such as google earth, AdWords, adsense, trends, etc.. IlmuKomputer.Com have eUniqueness with the format in the form of PDF articles, online consultation, bundling CDROM, to-an-comprehensive material and that due to the Gratisannya. The Japanese people, TADA yasui mono mono wa nai (there is no cheaper than free goods);) Wikipedia others, eUniqueness is offered freedom and a review of the materials together and premium content. Detik.Com news producers to create competition in many areas are not relevant because one of eUniquenessnya is integralitas content, which is present not only the political but also areas of finance, sports, IT, infotainment, etc..
ePromotion
Unlike the real world with a campaign that only a mass media both print, electronic and television. EPromosi system usually can be done with the campaign through other sites, through mailing lists, through instant messaging, through blogwalking (plus fill comments) and the most significant is a campaign through the search engine. Promotion through other sites that can be used to register with the site's social ads, for example kampungblog.com, iklanbaris.co.id, etc.. Who can pay through media such as detik.com, kompas.com, eramuslim.com, etc.. Advertising through the mailing list should be careful lest we enter the area in spamming activities, because it can kontraproduktif especially if we hit a tire from the mailing list. Make a campaign mailing in the following discussion and provide solutions to the community. Lha campaigns where? Give it a signature that is not vulgar in our email. To campaign in instant messaging (eg Yahoo Messenger) also should not send the message to all contacts on our list, but enough to change the status of Yahoo Messenger, and give us a URL to a site that we promote. Blogwalking and fill the comments also include ePromotion. Better when you visit the site listed in MyBlogLog.Com, automatically we will visit one-even record, including our photo, this ePromotion free:)
Ad to the search engine is the most effective. Target for example, only one search engine to a large, according to various data Google.com holds 70% market share search engine. Step through the beginning of the campaign is of course a search engine that indexed by search engines, then we can use features such as ads on the Google Adword. And the most important business is to show our site in the first page of search engines when users search for the keywords that we viewfinder. For that we can use various SEO techniques, for example, set the title tag, keyword reproduce the content, reproduce backlink, raise the frequency of updating the content, etc.. Does not actually have to use SEO techniques to become the number one search engine, as long as we have eUniqueness and ePositioning good. IlmuKomputer.Com I wake up without any attention to SEO techniques. Excellence ePositioning and eUniqueness IlmuKomputer.Com in fact bring in big traffic, so the first to occupy some peringat keyword search google.com, for example, e-Learning Brazil. There are hundreds of SEO techniques that we can use, but we must be careful not to go to the blackhat SEO.
Are you or your institution you want to be a brand champion on the Internet? Please use ePUP, hopefully useful
EPositioning rooted to the concept of how we position ourselves (institutions) in the Internet world. Michael Porter said that in marketing, positioning corenya strategy is to position a unique and valuable to customers. Hermawan Kartajaya positioning is considered a starting point and a strategy for the formulation process differentiation. Prof. Kim will assume that positioninglah show that we have in the ocean blue (ocean blue) or the ocean red (red ocean). We can see that Detik.Com positioned itself as the fastest news source Indonesia. As the Google.com search engine and it terakurat in the world. Positioning IlmuKomputer.Com I directed it to reference it in Indonesia. I do not build and IlmuKomputer.Com position IT as a source of news, because the ocean is red;) already have a strong detikinet.com there, for example, and so on. Cosa Aranda position as a blog site to learn adsense and container business on the internet. My brother in high school classrooms TN, Anjar Priandoyo positioned as a place to blog discussions IT audit issues. PRIYADI with the strength of the content is unique, and mencerahkan presented with a language that is easy to make that position to become popular own blog. And do not forget how Planet Terasi also successfully positioned itself as the IT blog Aggregator be the most at this time;)
Positioning this ditancapkan to the user in mind the form of slogans, the focus of the content and cargo. Positioning is determined from the results of research to users. Research and marketing intelligence that should be directed to the formation of a unique positioning, dipersepsi positively by users, the benefits of a competitive and sustainable development of the appropriate market. Do you find where your positioning? Better set before regretted terlanjur into a bloody red ocean-blood:)
eUniqueness
eUniqueness means that we are unique in the virtual world, starting from this domain name, site design, icon, logo, slogan, and unique features that can not be obtained elsewhere. eUniqueness often as I call it the tip of the spear and setombak-tombaknya branding;) ePositioning and ePromotion will very easily and quickly be done if we have eUniqueness. EUniqueness Google search engine because of a simple design, have unique features such as google earth, AdWords, adsense, trends, etc.. IlmuKomputer.Com have eUniqueness with the format in the form of PDF articles, online consultation, bundling CDROM, to-an-comprehensive material and that due to the Gratisannya. The Japanese people, TADA yasui mono mono wa nai (there is no cheaper than free goods);) Wikipedia others, eUniqueness is offered freedom and a review of the materials together and premium content. Detik.Com news producers to create competition in many areas are not relevant because one of eUniquenessnya is integralitas content, which is present not only the political but also areas of finance, sports, IT, infotainment, etc..
ePromotion
Unlike the real world with a campaign that only a mass media both print, electronic and television. EPromosi system usually can be done with the campaign through other sites, through mailing lists, through instant messaging, through blogwalking (plus fill comments) and the most significant is a campaign through the search engine. Promotion through other sites that can be used to register with the site's social ads, for example kampungblog.com, iklanbaris.co.id, etc.. Who can pay through media such as detik.com, kompas.com, eramuslim.com, etc.. Advertising through the mailing list should be careful lest we enter the area in spamming activities, because it can kontraproduktif especially if we hit a tire from the mailing list. Make a campaign mailing in the following discussion and provide solutions to the community. Lha campaigns where? Give it a signature that is not vulgar in our email. To campaign in instant messaging (eg Yahoo Messenger) also should not send the message to all contacts on our list, but enough to change the status of Yahoo Messenger, and give us a URL to a site that we promote. Blogwalking and fill the comments also include ePromotion. Better when you visit the site listed in MyBlogLog.Com, automatically we will visit one-even record, including our photo, this ePromotion free:)
Ad to the search engine is the most effective. Target for example, only one search engine to a large, according to various data Google.com holds 70% market share search engine. Step through the beginning of the campaign is of course a search engine that indexed by search engines, then we can use features such as ads on the Google Adword. And the most important business is to show our site in the first page of search engines when users search for the keywords that we viewfinder. For that we can use various SEO techniques, for example, set the title tag, keyword reproduce the content, reproduce backlink, raise the frequency of updating the content, etc.. Does not actually have to use SEO techniques to become the number one search engine, as long as we have eUniqueness and ePositioning good. IlmuKomputer.Com I wake up without any attention to SEO techniques. Excellence ePositioning and eUniqueness IlmuKomputer.Com in fact bring in big traffic, so the first to occupy some peringat keyword search google.com, for example, e-Learning Brazil. There are hundreds of SEO techniques that we can use, but we must be careful not to go to the blackhat SEO.
Are you or your institution you want to be a brand champion on the Internet? Please use ePUP, hopefully useful
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